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You’ve spent years caring for others with skill, heart, and integrity. Now it’s time to step into your next chapter—as the leader of your own Home Care business.
From Home Health Aide to CEO is an 8-week training program designed to turn your caregiving experience into a thriving, client-centered business. You’ll get the mindset tools, legal know-how, and business structure to launch your private home care agency with confidence.
No fluff. No overwhelm. Just a step-by-step roadmap from employee to entrepreneur.
From HHA to CEO: The Herjourney business blueprint - Sept. 2025 - $297.00
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🌟 Because you’re not just ready to do the work, you're ready to lead it.
Hey Boss! ..
This roadmap outlines the exact steps to help you turn your caregiving experience into a profitable, purpose-driven business. Each module bilds your confidence, skills, and systems, so you can launch with clarity and lead with heart!
Coaching Live Schedule
live coaching
live
Your Learning Agenda
Objective: Shift from employee mindset to entrepreneur and visualize your business future.
You’ll learn how to:
You’ll learn how to:
module 1
See the Vision: Why You Deserve to Lead
- Clarify your “why” and personal mission as a business owner
- Break free from limiting beliefs that keep you in employee mode
- Write a CEO letter to your future self to set the tone for your journey
From Home Health Aide to CEO
Build the Business. Become the Boss.
Click here to pre-register
Click here to pre-register
Objective: Set up your business structure and meet basic state/legal requirements.
module 2
Laying the Legal Foundation
- Choose the right structure (LLC, sole proprietorship, etc.) for your business
- Register your agency and get your EIN step-by-step
- Understand licensing and documentation requirements in your state
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Objective: Create systems that protect your agency, your clients, and your peace.
You’ll learn how to:
You’ll learn how to:
module 3
Policies, Procedures &
Peace of Mind
- Draft clear, easy-to-follow policies and procedures for your agency
- Set boundaries that support safety, consistency, and professionalism
- Use checklists to stay compliant and organized from day one
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Objective: Build a brand that communicates trust, care, and professionalism.
You’ll learn how to:
You’ll learn how to:
module 4
Branding with Heart & Hustle
- Create a name, tagline, and logo that reflect your values
- Design a simple marketing flyer in Canva that speaks to your audience
- Define your brand voice and visual identity with confidence
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Objective: Build a small but mighty care team you can trust.
module 5
Hiring Your First Caregiver
- Create and post a basic caregiver job description
- Conduct interviews and screening using value-based questions
- Onboard your caregiver using a simple welcome packet and checklist
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Objective: Get comfortable with money, pricing, and payment collection.
You’ll learn how to:
You’ll learn how to:
module 6
Setting Your Rates & Getting Paid
- Calculate competitive yet profitable service rates
- Set up invoices, payment platforms, and client agreements
- Shift your mindset around money, value, and earning your worth
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Objective: Connect with your first clients without spending thousands on ads.
You’ll learn how to:
You’ll learn how to:
module 7
Attracting Clients with Care
- Create a referral-based marketing strategy that feels authentic
- Build relationships with local professionals and trusted partners
- Use simple scripts to introduce your agency and services
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Objective: Bring everything together and launch with grace and grit.
You’ll learn how to:
You’ll learn how to:
module 8
Launching with Confidence
- Finalize your business systems, forms, and scheduling process
- Set launch goals and a 30-day visibility plan
- Create a CEO routine that supports consistency and growth
Frequently Asked Questions
WHAT IS your refund policy?
HerJourney proudly supports all major credit cards, Google Pay, Apple Pay, and BNPL (Buy Now, Pay Later).
do you have other payment plans?
We understand that life happens. If you decide this program isn’t for you, you may request a full refund anytime before Module 2 begins. After that point, we’re unable to issue refunds.
